Staff Directory

Dr Thomas Kobinah Name: Dr Thomas Kobinah
Lecturer, Marketing
+613 9953 3166
Organisational Area
Faculty of Law and Business
Peter Faber Business School (Melbourne)
Building 460 - 250 Victoria Parade (250 Victoria Parade, East Melbourne VIC 3002)-Level 7-Room 460.7.29
Biographical Information

Dr Thomas Kobinah obtained his PhD from the Australian Catholic University. He also holds a Master of Marketing Management with honours from Griffith University, and a Bachelor of business (International Business) from the Queensland University of Technology, Brisbane. Prior to joining the Australian Catholic University, Thomas was a lecturer at the University of Western Australia. His research interests are in the areas of cross-cultural marketing communication and its impact on international business, market entry strategies and marketing in developing countries.


Refereed Journal Publications

Babalola, M. T., Shuang, R, Kobinah, T., Gu, Y. E., Garba O. A. and Guo, L. (2019) Negative Workplace Gossip: Its Impact on Customer Service Performance and Moderating Roles of Trait Mindfulness and Forgiveness. International Journal of Hospitality Management, 80(1) pp 136-143
(ABDC - A*)

Kobinah, T., Mizerski, R. and Mizerski, K. (2003). The Effect of Cultural Allegiance and Values on the Perception of Spokespersons Denying Commercial Rumours, Asia Pacific Journal of Marketing and Logistics, 15:1/2, pp 39-50 (ABDC - B)

Refereed Conference Proceedings

Kobinah, T. and Mariappanadar, S. (2013). The Effect of Brand Commitment and Personal Values on Consumer Decision Making during the Outbreak of Rumours. Proceedings of the International Academy of African Business, Accra, Ghana, 14 &ndash 18 May.

Terzioglu, B and Kobinah, T (2012). The price of unfair internal pricing: A service perspective, The 12th International Research Conference in Service Management, La Londe les Maures, France May/June, 2012

Kobinah, T and Mariappanadar, S (2008). Why Consumers Switch and Sway Between Brands During the Outbreak of Rumours, Australia and New Zealand Academy Conference, Sydney (1 - 3 December)

Kobinah, T. and Mizerski, D. (2001). The Effect of Culture in Responding to Commercial Rumours, ANZMAC 2001, Australia and New Zealand Academy Conference, Auckland, New Zealand (December)

Kobinah, T. and Mizerski, D. (2001). The Effect of Cultural Allegiance and Values on the Perception of Spokespersons Who Deny Commercial Rumours, Eight Cross-Cultural Research Conference, Kahuku, Oahu, Hawaii (December)


  • Word-of-mouth communications and consumer switching behaviour
  • Cross-cultural issues in marketing and international business
  • Internal pricing issues
  • Australia-Africa business relations, with particular emphasis on the ECOWAS  sub-region


Professional Memberships

Academy of International Business

International Academy of African Business and Development


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