Staff Directory

Dr Ralitza Bell Name: Dr Ralitza Bell
Lecturer (Business)
Phone
+612 9739 2328
Fax
+612 9739 2088
Organisational Area
Faculty of Law and Business
Department
Peter Faber Business School (Sydney)
Location
North Sydney
Building 532 - Tenison Woods House (8-20 Napier Street, North Sydney NSW 2060)-Level 6-Room 532.6.09
Biographical Information

PhD, ACU, MBA(UNSW, Australia),BComm(Univ. of National & World Economy,Sofia),

Work experience in three continents, in the fields of academia, exporting, interntational marketing, advertising and consumer goods marketing.

 

 

 

Publications

Bell, R. 2011, WHAT DRIVES PERCEPTIONS OF ADVERTISING SERVICES VALUE ?, Proceedings of American Academy of Advertising, Asia-Pacific Conference &ldquoThinkabout&rdquo, June 2011, Brisbane

Bell, R. 2011, AN EMPIRICAL EXAMINATION OF CAUSES AND CONSEQUENCES OF TRUSTWORTHINESS: A B2B SERVICES PERSPECTIVE, Proceedings Of The World Marketing Congress, July 2011/Reims, France

Bell, R. 2011 DECISION-MAKING UNDER INCOMPLETE INFORMATION: A B2B PERSPECTIVE Proceedings of The Australian Marketing And Social Research Society, National Annual Conference, September 2011, Sydney

Bell, R. 2010, PERCEIVED EXPERTISE, RISK, REPUTATION AND COMPENSATION FAIRNESS AS PREDICTORS OF PERCEIVED VALUE IN PROFESSIONAL BUSINESS SERVICES, Proceedings of ANZAM Annual Conference 2010

Bell, R. 2010, MODELING PERCEIVED VALUE OF PROFESSIONAL BUSINESS SERVICES, Proceedings of AZMAC Annual Conference 2010

Petricevic, T. and Bell.R, 2010, AN EXPLORATORY STUDY INTO INFLUENCE OF CORPORATE SOCIAL RESPONSIBILITY ON CONSUMER PRICE SENSITIVITY, Proceedings of AZMAC Annual Conference 2010

Bell, R. 2009, AN EXPLORATORY RESEARCH ON PERCEIVED VALUE IN PROFESSIONAL BUSINESS SERVICES, Proceedings of AZMAC Annual Conference 2009

Research

Areas of research:

Choice modelling

Strategic Choice of Suppliers

Selection of an advertising agency from a short list

Selection of Professional Business Services Suppliers

Decision-making in conditions of incomplete information

Export culture

Services marketing

Experience

Lecturer in Marketing and Stategy

Course Advisor for the Bachelor of Business and Bachelor of Business Administation degrees in Marketing, Management, HRM, Event Management, Double Degrees, Diploma in Commerce

Previous Experience

Lecturer in Marketing, Strategy and International Business

Assistant Head of School, School of Business, ACU

Visiting lecturer in Paris 5 IUT, Paris/France

Visiting Lecturer Caritas Buiness College, Hong Kong

Course Coordinator Bachelor of Business

 

 

Professional Memberships

Australia Market and Social Research Society (AMSRS)

American Academy of Advertising

Academy of Marketing Science

 

 

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