Dr Muhammad Fazal-e-Hasan
Fazal-E-Hasan, Mortimer G, Lings I, & Drennan, J. (2019) 'Examining customer-oriented positive deviance intentions of retail employees', International Journal of Retail & Distribution Management. (In Press)
Syed's research aligns with the University's research theme of well being. His research interests include understanding how consumers' positive emotions contribute to their and others well-being. Syed's research into positive emotions such as gratitude and hope has got the focus of some service firms due to the important roles emotions can play in generating profits and employee productivity.  Syed is also researching the role of positive emotions in developing consumer perceptions of brand innovativeness and sustainability and attainment of consumers' personal, professional and social goals. He is also working on understanding whether different psychological mechanisms can explain the relationships between firms' economic and non-economic investments and positive organisation and consumer-related outcomes in different contexts such as B2C, B2B and C2C.  Syed's other work is focusing on the role of positive emotional and behavioural responses in group settings, particularly online group settings. Drawing upon social marketing theories, Syed is working on anti-drinking and anti-radicalisation themes.
Before joining the Australian Catholic University, Syed has previously worked as Senior Lecturer, Lecturer and Postdoctoral Research Fellow in Marketing at University of New England, University of Tasmania and Queensland University of Technology (QUT) respectively. Before this, he also worked as Quantitative Analyst for School of Advertising, Marketing and Public Relations, QUT.
Syed has completed many research and entrepreneurial projects using advance statistical and project management techniques, and he has contributed to 14 medium to large size projects including Devonport Digitalisation, Brisbane Airport Corporation (BAC) and Global Entrepreneurship Monitor projects. Most of his projects are related to consumer choices and responses and are published in the Journal of Business Research, Journal of Marketing Management, Journal of Services Marketing, and Journal of Retail and Consumer Services.
Syed has over ten years undergraduate and postgraduate teaching experience in Australia and overseas, including three years teaching and mentoring experience with Aboriginal and Torres Strait Islander students under the Oodgeroo program funded by QUT. He also has had some administrative positions in public universities in South Asia and Australia to design and implement educational programs and projects. He has won some teaching and learning grants and has sound experience in managing teaching and learning projects.
Page last updated: 2018-01-22
Short url: https://www.acu.edu.au/1273347