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Name:
Assoc. Prof. Muhammad Fazal-e-Hasan
Syed is currently working as the Head of Marketing discipline at Peter Faber Business School, Australian Catholic University.
Syed brings a wealth of experience to his role at Australian Catholic University. Prior to joining the role as the head of the discipline at Peter Faber Business School, he held leadership positions in Marketing at the University of New England, the University of Tasmania, and Queensland University of Technology (QUT), respectively. Syed's expertise in quantitative analysis and project management has contributed to 14 medium to large-scale projects, including Devonport City Digitalisation, Brisbane Airport Corporation (BAC), and Global Entrepreneurship Monitor projects. His extensive research on consumer behavior has been published in reputable journals such as the Journal of Business Research, Journal of Marketing Management, Journal of Services Marketing, and Journal of Retail and Consumer Services.
With over a decade of experience, Syed has dedicated his career to working with underprivileged communities both in Australia and abroad. He has provided guidance and support to asylum seekers, migrants, and Aboriginal and Torres Strait Islanders. Syed's exceptional work has been recognized with the Vice Chancellor Excellence Award for Community Engagement and multiple accolades from various communities for his contributions to improving their well-being. Alongside his teaching duties, Syed has held key administrative roles in public universities in South Asia and Australia. He has designed and executed educational programs and projects and secured grants of up to $850,000, displaying his proficiency in managing complex projects.
Papers | ABDC Ranking |
Mortimer, G., Andrade., M and Fazal-e-Hasan, S. M., and (2023). From Traditional to Transformed: Examining the impact of the pandemic on the shopping mall customer&rsquos experience, Journal of Retailing and Consumer Services. (In press) | A |
Fazal-e-Hasan, S. M., A Andradehmadi, H., et al. (2023). How tourists&rsquo negative and positive emotions motivate their intentions to reduce food waste, Journal of Sustainable Tourism. (In press) | A* |
Burgos, S, Fazal-e-Hasan, S. M, Adapa, S (2023), Incorporating hope and resilience into policy and program evaluation: Empirical evidence from Australia. Public Administration Quarterly (In press) | A |
Fazal-e-Hasan, S. M, et al. (2023), The role of green innovation and hope in employee retention. Business Strategy and the Environment (In press) | A |
Azeem, M, Fazal-e-Hasan, S. M, Gutierroze, L (2022), Does functional diversity in interfirm collaborations lead to innovation diversity? Firm-level evidence from the Australian food industry. Australian Journal of Agricultural and Resource Economics | A |
Robert M.X. Wu, ... Syed Fazal-e-Hasan, et al., (2022). A comparative analysis of the principal component analysis and entropy weight methods to establish the indexing measurement", PLoS ONE- An Interdisciplinary Journal | (Q1/H-Index: 332/IF:3.24, ) |
Fazal-e-Hasan, S. M., Neale, L., Sekhon, H., Mortimer, G., Brittain, I & Sekhon, J. (2021). The path to game-day attendence runs through sports fans rituals. Journal of Business Research, 137, pp 308-318. | A |
Fazal-e-Hasan, S. M., Amrollahi, A., Mortimer, G., Adapa, S., & Balaji, M. S. (2021). A multi-method approach to examining consumer intentions to use smart retail technology. Computers in Human Behavior, 117, 106622. | A |
Mortimer, Gary, Fazal-e-Hasan, Syed Muhammad, & Strebel, Judi (2021) Examining the consequences of customer-oriented deviance in retail. Journal of Retailing and Consumer Services, 58, Article number: 102315. | A |
Fazal E Hasan, Syed, Ahmadi, Hormoz, Mortimer, Gary, Sekhon, Harjit, Kharouf, Husni, & Jebarajakirthy, Charles (2020) The interplay of positive and negative emotions to quit unhealthy consumption behaviors: Insights for social marketers. Australasian Marketing Journal (AMJ), 28(4), pp. 349-360. | A |
Fazal-e-Hasan, S. M., Mortimer, G. Lings, I & Kaur, G. (2020) The role of gratitude in relationship marketing outcomes for young consumer, Journal of Consumer Marketing. | A |
Ahmad, S., Fazal-e-Hasan, S.M. & Kaleem, A. (2020), Is the Meaning of Ethical Leadership Constant Across Cultures? A Test of Cross-Cultural Measurement Invariance, International Journal of Manpower | A |
Mortimer G, Fazal-E-Hasan S, Grimmer M, Grimmer L, (2020) Explaining the impact of consumer religiosity, perceived risk and moral potency on purchase intentions, Journal of Retailing and Consumer Services | A |
Adapa, S., Fazal-e-Hasan, S. M., Makam, S. B., Azeem, M. M., & Mortimer, G. (2020). Examining the antecedents and consequences of perceived shopping value through smart retail technology. Journal of Retailing and Consumer Services, 52, 101901. | A |
Fazal-E-Hasan S. M., Ahmadi, H., Mortimer G, Lings I, & Kelly, Louise. (2019) 'Online Repurchasing: The Role of Information Disclosure, Hope, and Goal Attainment', Journal of Consumer Affairs. | A |
Fazal-E-Hasan. S. M., Mortimer G, Lings I, & Drennan, J. (2019) 'Examining customer-oriented positive deviance intentions of retail employees', International Journal of Retail & Distribution Management. | A |
Fazal-e-Hasan, S. M., Mortimer, G., Lings, I., Sekhon, H., & Howell, K. (2019). Managing relationships: insights from a student gratitude model. Research in Higher Education, 1-22. | A |
Kharouf, H., Sekhon, H., Fazal-e-Hasan, S. M., Hickman, E., & Mortimer, G. (2019). The role of effective communication and trustworthiness in determining guests&rsquo loyalty. Journal of Hospitality Marketing & Management, 28(2), 240-262. | A |
Fazal-e-Hasan, S. M., Ahmadi, H., Kelly, L., & Lings, I. N. (2019). The role of brand innovativeness and customer hope in developing online repurchase intentions. Journal of Brand Management, 26(2), 85-98. | A |
Fazal-e-Hasan, S.M., Ahmadi, H., Mortimer, G., Grimmer, M., & Kelly, L. (2018). Examining the role of consumer hope in explaining the impact of perceived brand value on the customer-brand relationship outcomes in an online retailing environment. Journal of Retailing and Consumer Services, 41, 101-111. | A |
Birch, D., Dean, D., Fazal-e-Hasan, S. M., & Lawley, M. (2018). Train the Child and Teach the Adult: Developing Intervention Strategies for Increasing Seafood Consumption. Journal of Consumer Behavior, 2018, 1-13 | A |
Bianchi, C., Andrew, L. & Fazal e Hasan, S.M. (2017). Consumer intentions to engage in s-commerce: a cross-national study. Journal of Marketing Management 33(5-6), pp. 464 - 494 | A |
Fazal-e-Hasan, S. M., Lings, I., Neale, L. & Gary, M. (2017). The antecedents and consequences of customer gratitude, Journal of Services Marketing 31 (1), pp. 34 - 47 | A |
Bougoure, S., Russell-Bennett, R., Fazal-E-Hasan, S, & Mortimer, G. (2016) The impact of service failure on brand credibility. Journal of Retailing and Consumer Services, 31, pp. 62-71. | A |
Fazal-e-Hasan, S. M., Lings, I., Neale, L. & Gary, M. (2016). The role of customer gratitude in making relationship marketing Investments a success&rdquo, Journal of Retailing and Consumer Services Vol. 21 (3), pp. 788-796 | A |
Previte, J., Fry, M.-L., Drennan, J., & Fazal-e -Hasan, S. M. (2016). Friends or foes: Group influence effects on moderate drinking behaviours. Journal of Business Research, 68(10), pp. 2146-2154. | A |
Mortimer, G., Fazal-e-Hasan, S. M., Andrews, L., & Martin, J., (2016) Online grocery shopping: The impact of shopping frequency on perceived risk. The International Journal of Retail, Distribution and Consumer Research, 26(2), pp. 202-223 | A |
Mortimer, G, Neale, L, Fazal-e -Hasan, S. M., & Dunphy, B. (2015). Investigating the factors influencing the adoption of m-banking: A cross-cultural study. International Journal of Bank Marketing, 33(4), pp. 545-570. | A |
Mortimer, G., Bougoure, U., & Fazal-E-Hasan, S. M. (2015) Development and validation of the Self-Gifting Consumer Behaviour scale. Journal of Consumer Behaviour, 14(3), pp. 165-176 | A |
Fazal-e-Hasan, S.M., Ahmadi, H. & Mortimer, G. (2023). How brand innovativeness and brand love encourage online repurchase intentions, Journal of Innovation and Product Management | In progress (A*) |
Fazal-e-Hasan, S. M., Ahmadi. H., Grimmer, M. & Lynes, J. (2020). Employee Hope: Linking Environmental Management and Behavioural Outcomes, Industrial Marketing Management | In progress (A*) |
Fazal-e-Hasan, S. M., Grimmer, M. & Lynes, J. (2024). The role of hope in explaining the effects of firms' green initiatives on customer aspirations and goal attainment. Human Resource Management Journal | In progress (A*) |
Adil, M., Sekhon, H., Fazal-e-Hasan, S. M., Lings, I., (2024). The demonetisation and customer response to forced compliance. Journal of Marketing Research | In progress (A*) |
Sekhon, H & Fazal-e-Hasan, S. M. (2024). Why does co-creation lead to negative word-of-mouth? Role of product uniqueness. Psychology and Marketing | In progress (A) |
Russel-Bennet, R., Kohn, K., Fazal e Hasan, S. M. & Tuzovic, S. (2020). The role of learning styles in the technology adoption model- A longitudinal study. Academy of Management Learning and Education | In progress (A*) |
Syed's research is in line with the University's focus on promoting well-being. He is interested in exploring how positive emotions impact consumers' personal and social well-being. His studies on emotions like gratitude and hope have caught the attention of some service companies, who recognize the role emotions play in driving profits and productivity. Syed is also investigating how positive emotions affect consumers' perceptions of brand innovation and sustainability, as well as their ability to achieve personal, professional, and social goals. In addition, he is exploring the psychological mechanisms that explain the relationship between firms' investments and positive outcomes for both organizations and consumers in various contexts, including B2C, B2B, and C2C. Syed's research also delves into the effects of positive emotions and behaviors in group settings, specifically in online groups. He is applying social marketing theories to develop campaigns against drinking and radicalization.
Year | Grant title | Amount |
| 2024 | The entrepreneurship programme for veterans (Veteran Wellbeing Grant). | AUS$ 325,000 |
2023 | Australia-India Strategic Research Fund &ndash Collaborative Research Projects Round 14: Role- Lead (collaboration includes eight universities including UNSW, UTS, Institute of Industrial Electronics Engineering, India)
| AUS$ 540,000 (In progress) |
2022 | Faculty of Law and Business Teaching Innovation Award | N/A |
2022 | Peter Faber Business School Funding, Research Engagement Grant, Australian Catholic University | 27,000 |
2021 | VICE Chancellor Excellence Award for Community Engagement and Medal | AUS$500 |
2021 | Faculty of Law and Business Teaching Innovation Award | N/A |
2020 | Peter Faber Business School Funding, Research Engagement Grant, Australian Catholic University | AUS$ 2,000 |
2019 | Peter Faber Business School Funding, Emotional Characteristics of an Entrepreneurial Mindset, Australian Catholic University | AUS$ 5,000 |
2018 | Co-Investigator, John Alwright Fellowship and Leadership Programme (JAFeL), University of New England | AUS$ 750,000 |
2018 | Creativity, Culture and Society Steering Committee, the University of Tasmania with matching grant of the University of Western Sydney, Cancer Research Grant | AUS$ 28,000 |
2017 | Tasmanian School of Business and Economics Small Research Grant | AUS$ 5,800 |
2017 | Tasmanian School of Business and Economics Small Research Grant | AUS$ 5,000 |
2016 | Tasmanian School of Business and Economics Small Research Grant | AUS$ 3,7000 |
2015 | School of Advertising, Marketing and Public Relations R&D grant | AUS$ 4,500 |
2014 | School of Advertising, Marketing and Public Relations T&L grant | AUS$ 6,500 |
2015 | Fellowship of the Higher Education Academy | AUS$ 1,500 |
2014 | Australian Seafood CRC Grant | AUS$ 55,000 |
2008 | COMSATS University Postgraduate Research Award | AUS$ 5,000 |
2005 | Govt. College University Pakistan, A private sector grant for the establishment of a block for the Management Sciences Department | AUS$ 250,000 |
Full presentations and conference papers
1. Fazal e Hasan, S (2023). Biodiversity and AI, Global Workshop, Organized by DePaul University
2. Fazal e Hasan, S (2023). Modelling through AMOS, Interuniversity Workshop, Organized by ACU
3. Fazal e Hasan, S (2022). Cluster Analysis, Global Talent Workshop, UNE, AUS
4. Fazal e Hasan, S and Ahmadi, H. (2022). Collaboration through Innovation, Global Summit Conference, DePaul University, US
5. Fazal e Hasan, S and Ahmadi, H. (2019). Strategies to deal with COVID-19- the role of Hope and Resilience. An industrial presentation to Blacktown Council and Entrepreneurs
6. Fazal e Hasan, S., Lings, I. & Mortimer, G. & Neale, L., (2017). A better understanding of customer-firm relationships through gratitude. American Marketing Association Summer Conference 2017, San Francisco, US.
7. Sekhon, H., Kharouf, H., Appleyard, L. & Fazal e Hasan, S., (2017). The moderating role of advertising in creating financial services relationships. Frontiers in Service Conference 2017, Newyork, US
8. Russel-Bennette, R., Kuhn, K. Fazal-e-Hasan, S. & Tuzovic, S. (2016). Investigating the impact of learning styles on student behaviours towards creating reflective videos: An analysis of QUTOPIA TV Marketing Education Association (MEA) Conference 2016, Denver, Co, USA.
9. Fazal e Hasan, S., Lings, I. & Drennan, J & Kim, J. H., (2015). The effect of positive employee deviance behavioural intentions on personal and organizational attainment. The mediating role of employee hope. Australian & New Zealand Marketing Academy Conference 2015, Sydney, Australia.
10. Kim, J. H, Beatson, A., Johnston, K. &Fazal e Hasan, S., Lings, I. & Drennan, J and Kim, J. H.., (2015). The role of employee gratitude in explaining the relationship between perceived organizational support and customer orientation. Australian & New Zealand Marketing Academy Conference 2015, Sydney, Australia.
11. Mortimer, Gary, Bougoure, Ursula-Sigrid, & Fazal e Hasan, Syed (2014) Developing and validation of the Self-Gifting Consumer Behaviour Scale. In 21st International Conference on Recent Advances in Retailing and Services Science, 7-10 July 2014, Bucharest, Romania. (Unpublished)
12. Fazal e Hasan, S. (2012). Cross-cultural data collection from field settings- hazards and precautions. QUT Library, QUT, Australia.
13. Fazal e Hasan, S. (2011). Are grateful customers more loyal to their benefactor firms? Australian & New Zealand Marketing Academy Research Colloquium, 2011, Perth, Australia.
14. Fazal e Hasan, S. (2011). Does customer gratitude strengthen seller-buyer relationships? QUT School of Business Colloquium, QUT, Australia.
15. Fazal e Hasan, S., Lings, I. & Neale, L., (2011). The role of customer gratitude in making relationship marketing Investments a success. Australian & New Zealand Marketing Academy Conference 2011, Perth, Australia . (Unpublished).
16. Fazal e Hasan, S. (2010). The consequences and antecedents of customer gratitude. QUT School of Business Colloquium, QUT, Australia.
17. Fazal e Hasan, S. (2009). Is customer loyalty enough for the sellers? QUT School of Business Colloquium, QUT, Australia.
18. Fazal e Hasan, S. (2008). Why should firms survive after the Global Financial Crisis? A case study on Hewlett-Packards, Pakistan, A seminar arranged by Hewlett-Packards, Pearl Continental Hotel, Pakistan.
Magazine and News Articles
1. Fazal e Hasan, S (2014). &lsquoGifts that generate gratitude keep customers loyal &rdquo. Bio-Medix Daily, 2014, Queensland, Australia.
2. Fazal e Hasan, S. (2010). Marketing with &ldquoGratitude.&rdquo Australian Business ACUMEN 2010, Queensland, Australia.
3. Fazal e Hasan, S. (2010). I owe you one- Gratitude enhances customer relationships. Sunshine Coast Daily September 07, 2010, Queensland, Australia.
Positive emotions, consumer behaviour, community engagement, marketing analytics, digital marketing
If you have interest in these areas and have a unique proposal, contact me for PhD programme.
Before joining the Australian Catholic University, Syed has previously worked as Senior Lecturer, Lecturer and Postdoctoral Research Fellow in Marketing at University of New England, University of Tasmania and Queensland University of Technology (QUT) respectively. Before this, he also worked as Quantitative Analyst for School of Advertising, Marketing and Public Relations, QUT.
Syed has completed many research and entrepreneurial projects using advance statistical and project management techniques, and he has contributed to 14 medium to large size projects including Devonport Digitalisation, Brisbane Airport Corporation (BAC) and Global Entrepreneurship Monitor projects. Most of his projects are related to consumer choices and responses and are published in the Journal of Business Research, Journal of Marketing Management, Journal of Services Marketing, and Journal of Retail and Consumer Services.
Syed has over ten years undergraduate and postgraduate teaching experience in Australia and overseas, including three years teaching and mentoring experience with Aboriginal and Torres Strait Islander students under the Oodgeroo program funded by QUT. He also has had some administrative positions in public universities in South Asia and Australia to design and implement educational programs and projects. He has won some teaching and learning grants and has sound experience in managing teaching and learning projects.
Professional practice and membership
Dr Hasan has been acknowledged as a:
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