Dr Hormoz Ahmadi is a Senior Lecturer in innovation and entrepreneurship at Peter Faber Business School, Australian Catholic University. His teaching interest includes New venture/Entrepreneurial firm's development, business to business marketing, sales management, international marketing, marketing management and market research. His research focuses on entrepreneurial marketing, product and brand innovation and customer-firm relationships. Over the last six years, He has been involved in identifying the trends and conducting research in the areas of product and brand innovation management and new technology ventures' growth. Hormoz was also an entrepreneur, sales engineer and marketing manager in telecommunication and electronics industries for ten years before joining academia. His research has been published in well-reputed and high-rank (A* and A) marketing and entrepreneurship journals. He is currently collaborating with and managing several industry-relevant research projects.
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