Publications (Peer Reviewed)
-Jebarajakirthy, C., Das, M., Rundle-Thiele, S.. Ahmadi, H., 2022. Communication Strategies: Encouraging Healthy Diets for On-The-Go Consumption. Journal of Consumer Marketing. Accepted. [ABDC A]
-Fazal- E- Hasan, S.M., Ahmadi, H., Sekhon, H., Mortimer, G., Sadiq, M., Kharouf, H. and Abid, M., 2022. The role of green innovation and hope in employee retention. Business Strategy and the Environment. In Press. [ABDC A]
-Fazal-E-Hasan, S.M., Ahmadi, H., Mortimer, G., Sekhon, H., Kharouf, H. and Jebarajakirthy, C., 2020. The interplay of positive and negative emotions to quit unhealthy consumptionbehaviours: Insights for social marketers. Australasian Marketing Journal (AMJ), 28(4), pp.349-360.[ABDC A]
-Fazal- E-Hasan, S.M., Ahmadi, H., Mortimer, G., Lings, I., Kelly, L. and Kim, H., 2020. Online repurchasing: The role of information disclosure, hope, and goal attainment. Journal ofConsumer Affairs, 54(1), pp.198-226. [ABDC A]
-Fazal-E-Hasan, S.M., Ahmadi, H., Kelly, L. and Lings, I.N., 2019. The role of brandinnovativeness and customer hope in developing online repurchase intentions. Journal ofBrand Management, 26(2), pp.85-98. [ABDC A]
-Getnet, H., O'Cass, A., Ahmadi, H. and Siahtiri, V., 2019. Supporting product innovativeness and customer value at the bottom of the pyramid through context-specific capabilities and social ties. Industrial Marketing Management, 83, pp.70-80. [ABDC A*] &ndash"All Authors Contributed Equallyto the Manuscript"
-Ahmadi, H. and O'Cass, A., 2018. Transforming entrepreneurial posture into a superior first product market position via dynamic capabilities and TMT prior start-up experience. Industrial Marketing Management, 68, pp.95-105. [ABDC A*]
-Fazal-E-Hasan, S.M., Ahmadi, H., Mortimer, G., Grimmer, M. and Kelly, L., 2018.Examining the role of consumer hope in explaining the impact of perceived brand value on customer&ndashbrand relationship outcomes in an online retailing environment. Journal of Retailing and Consumer Services, 41, pp.101-111. [ABDC A]
-Ahmadi, H. and O'Cass, A., 2016. The role of entrepreneurial marketing in new technologyventures first product commercialisation. Journal of Strategic Marketing, 24(1), pp.47-60. [ABDC A]
-Ahmadi, H., O'Cass, A. and Miles, M.P., 2014. Product resource&ndashcapabilitycomplementarity, integration mechanisms, and first product advantage. Journal ofBusiness Research, 67(5), pp.704-709. [ABDC A]
Conference
Abid, M., O'Cass, A., Ahmadi, H., and Siahtiri, V. (2018). Consumer bricolage: from conceptualisation to scaledevelopment. Australian and New Zealand Marketing Academy (ANZMAC), Consumer Behaviour Track, December 3rd to 5th, Adelaide, Australia.
Getnet, H O'Cass, A Ahmadi, H and Siahtiri, V (2017). "Benefits of Bricolage and Ties in NPD at the Base of thePyramid Market (BoP)". Successful products in the age of disruption research forum conference in association withJPIM, Nov 11-15, 2017, Chicago, Illinois: Product Development Management Association (PDMA).
Getnet, H O'Cass, A Ahmadi, H and Siahtiri, V (2017). "Does problem-solving creativity pay off in NPD?" Researchwith impact &ndash reality or rhetoric? Dec 4-6, 2017 RMIT University Melbourne Australia: Australian and New Zealandmarketing Academy conference (ANZMAC).
Abid, M., O'Cass, A., and Ahmadi, H. (2016). Exploring the role of bricolage in consumer identity construction- reconstruction: The case of fashion branding in Pakistan. Graduate research conference University of Tasmania,Hobart, Australia.
Getnet, H O'Cass, A and Ahmadi, H (2015). "Supporting new product commercialization at the base of the pyramid markets through collaboration" Sept 4-5, 2015. Graduate research conference University of Tasmania.
Lewis, GK and Ahmadi, H and Mosakowski, E and Hawkins, C, "Leisure and lifestyle in wine and whisky tourism", ANZALS 13th Biennial Conference: Leisure for Social Change, 4-7 December 2017, Hobart, Tasmania, pp. 25-26. ISBN 9781925646115 (2017).
Ahmadi, H. and O'Cass, A. "How technology oriented new ventures gain advantages in first product
commercialisation from complementarities between marketing - technology capabilities and IT
assets" accepted as competitive paper by ANZAM 2013.
Rahmani, Y., O'Cass, A. and Ahmadi, H. "The role of corporate strategies and brand strategies innew service development in service organisations in Australia" accepted as competitive paper by ANZAM 2013.
Ahmadi, H., O'Cass, A. and Miles, M.P., 2014. "Investigating product level resource-capabilitycomplementarity, supplier- customer integration, as provisions of first product advantages and first product performance", Valencia, Spain. Global Innovation and Knowledge Academy (GIKA) conference.
Name:
Dr Hormoz Ahmadi
